As Blockchain at Berkeley's Fall 2018 UI/UX lead, I co-managed two projects. The one on the left is a styleguide for the department's potential design portfolio.
You can also click on the right image to read more about the second project, which deals with optimizing onboarding and UX for stablecoin wallets. It's hosted on my super talented teammate Elva's personal website :)
UI/UX project (credit to Elva Chen)
Haas Business School - Chou Hall Zero Waste Initiative branding
Done for Innovative Design! Designed a "Change Starts Here" ad to be hung in Cafe Think based on the Zero Waste campaign's "ripples of change" motif, then played with the color scheme based on team feedback.
"Change Starts Here" ad
Potential recolor on white
Also, some logo and branding ideas for Zero Waste stuff inside Chou Hall.
Building name only
Full text logo
Promenade Software banner redesign
During my first semester of college, I had the privilege of interning at Promenade Software, a biotech startup. One of my first assignments was to redesign a 5ft x 7ft medical conference banner. I began by making a few designs with their existing copy in Figma (top right), then revising based on the board's feedback, and creating a cleaned-up final design in Photoshop (left).
Casa Joaquin Murrieta promotional graphic
Graphic advertising housing apps at Casa Joaquin Murrieta, a UC Berkeley residential community. I began by making a really tiny sketch with pen and paper. After the coordinator approved it, I recreated it in Illustrator.
Transfer to Illustrator
American Chemical Society sticker art
Freelance work for the American Chemical Society’s sticker sale at my college. I received existing designs and redrew them to be printed as circular stickers.
Standalone drawings I did to get started with Illustrator, and a magazine cover from Gurafiku I redesigned.
Magazine cover redesign
High school shenanigans
Social media graphics I made for the S&D club interest meeting during the 2016 election! If you read the text convo from the top right, it says“tournament tonight!”“k, sick”. I thought this was funnier than it actually is.
Scientastic is a science education-focused community service club. On the left is a flyer design we hung around school to announce a boba fundraiser. On the right is a logo design and pizza sale ad, and also the first time I ever figured out clipping masks.
I used to be publicist and then captain of the UHS Academic Decathlon team. On the left is an ice cream fundraiser flyer. On the right is an interest meeting flyer with a baby squid. (10 legs because Decathlon has 10 events...)