MDB was one of the first organizations I joined in college, and where I made my first full prototype. I designed their interest flyer for the Fall 2019 recruitment season. Go apply!
Front
Back
ML@B recruitment materials
I joined Machine Learning at Berkeley in Spring 2019. The following semester I worked as Head of Marketing, and I'm currently its Vice President of External. Over the past few semesters, I've redesigned most of ML@B's marketing and relations-related branding. This is a new cover photo for platforms like Facebook, Twitter, and Medium.
These are flyers for recruitment and the 2 DeCals that ML@B runs.
B@B design portfolio styleguide
As Blockchain at Berkeley's Fall 2018 UI/UX lead, I co-managed two projects. The one on the left is a styleguide for the department's potential design portfolio.
You can also click the picture on the right to read more about the second project, which deals with optimizing onboarding and UX for stablecoin wallets. My teammate Elva has a writeup posted on her personal website!
Styleguide
UI/UX project (credit to Elva Chen)
Haas Business School - Chou Hall Zero Waste Initiative branding
Done for Innovative Design! Designed a "Change Starts Here" ad to be hung in Cafe Think based on the Zero Waste campaign's "ripples of change" motif, then played with the color scheme based on team feedback.
Also, some logo and branding ideas for the Zero Waste campaign inside Chou Hall.
Promenade Software banner redesign
During my first semester of college, I had the privilege of interning at Promenade Software, a biotech startup. One of my first assignments was to redesign a 5ft x 7ft medical conference banner. I began by making a few designs with their existing copy in Figma (top right), then revising based on the board's feedback, and creating a cleaned-up final design in Photoshop (left).
Finished graphic
Initial drafts
Printed product
Casa Joaquin Murrieta promotional graphic
Graphic advertising housing apps at Casa Joaquin Murrieta, a UC Berkeley residential community. I began by making a really tiny sketch with pen and paper. After the coordinator approved it, I recreated it in Illustrator.